Information, Misinformation and Theatre

We all know where to get the best information about the pandemic: from the government, Ministry of Health, and the World Health Organisation. But what about when that seems to contradict our own experience, or when our friends on Facebook are telling us something else, or when we simply don’t like what we are hearing?

Throughout the course of the pandemic the (almost) daily 1 o’clock briefings with the prime minister (PM) and director general of health (DG) have been compelling viewing. When we were stuck at home they provided us with an update in case numbers, a view of how successful we were as a country, and simple instructions for behaving and coping with the extraordinary situation. On the days when Jacinda Ardern or Ashley Bloomfield were unavailable, or when no briefing was given, we felt like we were missing something. The message was calming, but also stressing the importance of us all playing our part. We all felt part of “the team of 5 million”. They gave NZ (and the world) the concept of a “bubble” of people we could freely associate with without risking aggravating the outbreak.

The briefings have been incredibly open and honest. After the news and message, the reporters have been able to ask questions. The opposition was also given a forum for questioning ministers, officials, business people and anyone else affected by the fight against the virus. They held the government to account, and questioned the veracity of some of the statements. To most people listening it seems that the PM and DG were being badgered, and disrespected. Some of the reporters received abusive messages. The opposition had to change leader. people really wanted to believe what we were being told.

Covid-19 live updates, April 19: Nine new cases in NZ, level four exit  criteria outlined | The Spinoff
The daily briefings were unmissable and were very important for compliance

So why do we have large lockdown protests? Why did someone ignore the requirement to self-isolate, sparking the latest sub-sub-cluster and probably extending restrictions another week or more?

Cognitive Dissonance

One concern is when what people are hearing doesn’t match their personal experience.

During level 4 Bloomfield would often say that there was plenty of masks, testing supplies and flu vaccines in NZ even though they were in short supply all over the world. However GPs and aged care workers were finding it difficult to get enough. It wasn’t like New York, where intensive care nurses were using rubbish bags, and re-using masks, but it also wasn’t good enough. The poblem arises because the Ministry of Health is not a doing organisation, it is a policy organisation. GPs get their supplies from the DHBs. One DHB found that their stock of masks was unusable, another had different policies for who should get masks. People didn’t hear the reasons, or even how complicated it is, they just heard that the information they were given is not completely honest.

Official recommendations have changed over the course of the pandemic. This does not mean that the MoH & WHO are incompetent. It is they are working with very incomplete information, and as time goes on the science becomes clearer. Initially they were not recommending general use of masks, because it was not clear whether there was a net benefit (and masks were needed for medical workers). It was thought that transmission was mostly by contact. After a while the evidence came in that the virus was transmitted through the air and so mask use could be helpful. Some people felt that the changed advice made the MoH look incompetent.

NZ COVID Tracer app
The covid tracer app was not given sufficient importance initially, which mean that usage was low in level 1

Most people didn’t know any body who had the virus. This is a reflection on how successful we were in eliminating it, but it meant that people didn’t experience its seriousness. On the other hand people did experience the difficulties associated with the counter-virus measures. Some people lost their jobs. Some couldn’t get medical or dental treatment. Concerts were cancelled. Restaurant meals were unavailable. Over time the balance became hard to appreciate.


Politicians from non-government parties (even NZ First) wanted to disparage the government response. News media wanted to increase their readership and show their independence. That meant that stories where things didn’t go perfectly became highlighted.

There were an endless series of stories from people complaining about conditions in Managed Isolation facilities. Some stories would say that things were too severe, some not strict enough. National party MPs leaked stories to the media, even to the point of releasing a list of names & addresses.

In general, scientific opinion was very strongly in favour of NZ’s response, but there will always be contrarian scientists. A group of academics and business people started a campaign (plan B) pushing for a different response where we allow people to get infected, but protect the elderly and vulnerable. It is based on very questionable science and dodgy statistics, but got a lot of airtime every so often.

To some these had an effect. Any loss of confidence in the competence of the government response had the effect of reducing compliance.

Conspiracy Theories

There are people in NZ who do not trust the government (any government). Some with good reason. Campaigns against things such as child uplifts by Oranga Tamariki, unjust convictions, over aggressive policing, 5G, 1080 poison, vaccination, etc have significant and vocal (if small in number) support. This is not to mention the anti-immigrant, anti-muslim “great replacement” groups.

Material about these are often broadcast on social media. If people see an article shared by someone they know and trust, then they are more inclined to take it seriously. Some people no longer believe anything they see on TV news, or read in the newspaper, because it is at variance from the information that they are reading on Facebook. People who get paid for clicks are incentivised to create material that gets shared like that, so it gets more and more outrageous.

5G and COVID-19: the luddites are back!
In the early days of the pandemic a link was made between the centres with outbreaks and 5G networks. There was a worldwide spate of attacks on cellphone towers.

Then the focus shifted to the origin of the virus. Many slick videos pointed to an engineered virus. Some claimed it was China, some the US “deep state”. Others claimed it was a trick by Bill Gates to get us all vaccinated so that he could control us.

In NZ the practical upshot of this is that some of the people infected in the latest outbreak did not believe the official narrative. There was a reluctance to get tested and a reluctance to isolate properly. Because of this there have been more infections and it has taken longer to control the spread. Probably this will delay our return to level 1 throughout NZ.


There are a number of actions which are scientifically known to control the spread of the virus. Hand washing, masks on public transport, distancing, avoiding unventilated indoor spaces are all known to reduce the chances of getting infected. Testing, contact tracing and self-isolation are effective at controlling the spread. In combination these can reduce the reproductive rate below 1 so that an outbreak will die out.

There are some measures that are applied even though they seem to have little or no effect. These include temperature measurement, “deep cleaning” where an infected person has been, wearing masks outdoors. These (very public) measures are often a case of being seen to do something. It may be that they are necessary to reinforce the messages about the effective interventions.

If I wear a mask while walking down the street, I may not be changing the odds of my catching or spreading the virus, but I am helping to normalise mask wearing, and reminding people who see me that we still are in the middle of a pandemic. In our last period at level 1 we seemed to forget.

2 Replies to “Information, Misinformation and Theatre”

  1. Each section has its own message clear. Is it expected to see all these sections as related and art/part of the larger picture?
    Theatre section is more appropriate reminder action at this moment. Thank you.

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